Chico is your city.
Hosted by your Market Mayor, Sierra Haskins. Here’s what’s moving this week.
Welcome to LIVIN · Chico
Hi, I'm Sierra. I've called Chico home for the past six years, and during that time I've gotten to know the neighborhoods, the small businesses that make this community special, and the places where local families actually spend their weekends. Ask anything. My job isn't to sell you on Chico—it's to make sure you have an honest read on the community and what it has to offer before you decide whether it's the right place for you to call home.
The Prettiest Drinks in My Fridge Right Now.
Two locations, a farmers market presence, 100% organic cold-pressed juices, and housemade açaí bowls — Live Life Juice Co. fits right into the feel of Chico.
Sometimes the best office is a neighborhood coffee shop!
When I need a change of scenery, Daycamp Coffee in Meriam Park is one of my go-to spots — great coffee, good food, and an upstairs area that's perfect for getting things done.
The Date Night We Didn't Know We Needed: Perspire Sauna in Chico
Full-spectrum infrared, red light therapy, halotherapy — and iced towels waiting on the other side. My husband and I tried Perspire Sauna Studio on the Esplanade. Here's my honest take.
Northern Star Mills: Serving Chico Families for Over a Century
Northern Star Mills at 510 Esplanade has been part of Chico since 1898 — pet food, garden seeds, farm supplies, and live chicks. New owners David and Delphine Jespersen took over in 2024. The store didn't flinch.
I Walked Past The Bookstore and Lost an Hour of My Day
I was mid-errand downtown when the window display pulled me off course. Over 70,000 titles, creaky hardwood floors, and staff who actually know books — The Bookstore will cost you at least an hour.
Made in Chico: Where Every Shelf is Connected to our Community
127 W 3rd St is where you go when you want something that actually means something. Made in Chico carries locally made goods from vetted artists — pottery, jewelry, candles, and a food section that tells the North Valley story.
The Best Morning You Can Have 12 Miles East of Chico
I've made the drive to Sierra Cascade Blueberry Farm every summer for a few years now. This year Denise came with me. Certified organic, $6.50 a pound, cash only — picking starts at 7 a.m.
National Almond Day is February 16 — and it matters here
Sounds like a joke, but: California grows 80% of the world's almonds, and the Sacramento Valley is the heart of it. Chico sits in the middle of the orchards. If you're moving here with kids, the almond bloom in late February is the moment the whole valley turns white. We do an annual cohort drive through the Durham orchards — block on your calendar now.