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The Feature · Round Rock

Honda Loyalty starts with a young buyer who then buys 14 additional vehicles.

Jennifer Steele just picked up her 15th Honda, a 2026 Passport in Sonic Gray Pearl, from Jason Jackson at Round Rock Honda.

Rick Raanes
Governor of Texas · 3 min read · September 30, 2026
2026 Honda Passport in Sonic Gray Pearl staged at the Round Rock Honda Delivery Center
Jennifer's 2026 Honda Passport in Sonic Gray Pearl, staged and ready at the Round Rock Honda Delivery Center.

Fifteen. That's how many Hondas Jennifer Steele has owned over her lifetime. Not sampled. Not test-driven. Owned, driven, and traded back in when the next one called her name. Fifteen is not a habit. That's a conviction.

Number fifteen is a 2026 Honda Passport in Sonic Gray Pearl, picked up at Round Rock Honda on North I-35. And she loves working with her favorite Honda guy, the Round Rock Honda GM, Jason Jackson. When a customer returns to the same person four times across four separate vehicle purchases, that's not inertia. That's trust that was earned and then kept.

Jennifer's relationship with Honda stretches back further than most people's relationships with their own career paths. She has worked through the full lineup over the years, the kind of buyer who knows trim differences before Jason even pulls up the inventory screen. She doesn't walk in uncertain. She walks in ready, because she already knows what Honda delivers and she already knows Jason will handle the rest without turning a purchase into an ordeal.

That part deserves a closer look. Most people dread buying a car: the back-and-forth, the waiting rooms, the sense that you're being managed rather than helped. Jennifer hasn't had that experience. Not once across four purchases with the same salesman. There's something real in a salesperson who remembers what matters to you, doesn't burn your afternoon, and treats your repeat business with genuine appreciation.

Jennifer Steele signing paperwork with Jason Jackson at Round Rock Honda
Jennifer Steele wraps up the paperwork with Jason Jackson at Round Rock Honda, 2301 N Interstate 35.

The Sonic Gray Pearl Passport she drove home suits a person who has opinions about what she drives. In the Texas sun it reads almost silver. Under a cloudy sky it deepens into something closer to slate. It's a color that changes with the light, and she chose it deliberately.

That Passport staged right outside the Delivery Center door tells a clean story: this vehicle was ready for her. Not pulled from the back of the lot still needing attention. Ready. That kind of preparation at delivery is a sign of how the whole transaction ran.

2026 Honda Passport TrailSport on the Round Rock Honda showroom floor
The 2026 Honda Passport on the showroom floor at Round Rock Honda.

A dealership's reputation isn't built on the first sale. It's built on whether people come back. Round Rock Honda at 2301 North I-35 has been operating for over thirty years in a market that has grown considerably more competitive as the Austin metro expanded north. The facility runs fourteen acres and a 35,000-square-foot climate-controlled service center, the kind of infrastructure that signals an operation built for the long term. You don't invest in that footprint if you're treating customers as one-time transactions.

Honda Accord on the showroom floor with hood open at Round Rock Honda
The showroom floor at Round Rock Honda gives you a real look at what the lineup offers.

Fifteen vehicles is a lot of decisions, and every one of them pointed at the same badge. Jennifer didn't stumble into Honda loyalty. She built it purchase by purchase, model by model, and for the last four buys, salesman by salesman. Jason Jackson is part of that story now in a way that's hard to manufacture. Four transactions, and she keeps coming back to the same desk.

Round Rock Honda exterior at 2301 N Interstate 35 with Passport and Odyssey on the lot
Round Rock Honda, 2301 N Interstate 35.

If you're in the market and you want the kind of experience where the person across that desk knows what they're doing and respects your time, Round Rock Honda's sales team is available Monday through Saturday, 9 a.m. to 8 p.m., at (512) 572-5828. Ask for Jason. Tell him Jennifer sent you.

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Rick Raanes
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